Driving Ad Recall & Consideration For Leading OTC Pharmaceutical Brand
Increase awareness and consideration for the brand’s fungal nail solution
A leading foot and nail health brand sought to increase awareness and consideration for its fungal nail key products. The brand partnered with BlueSky to execute a tailored multi-faceted strategy to guide consumers toward key e-commerce retailers, including Amazon and Walmart, while establishing brand lift baselines.
Activate, adapt, and amplify: A full-funnel creator marketing strategy that drives impact
Activating Creators – Six Instagram creators were selected to share authentic, educational content to raise awareness about fungal nail health, using both Reels and Story posts.
Adapting Creator Content – High-performing organic content was repurposed alongside the brand’s assets for an optimal blend of authenticity and brand messaging in paid campaigns across Meta.
Amplifying Creator Content – The creator content was also amplified via paid partnerships to specific target audiences, driving traffic to Amazon and Walmart product pages.
Measuring Impact – A Brand Lift Study (BLS) was conducted to quantify the campaign's impact and establish baselines for future optimizations.
Platforms: Meta
Increased Brand Awareness and Retail Traffic
AdParlor’s full-funnel creator marketing approach successfully elevated brand awareness drove qualified traffic to partner retailers, and established critical benchmarks for future campaigns.
0 M
unique people reached on Meta0 K
link clicks to Amazon and Walmart+ 4.8
points lift in ad recall from BLSWant your own copy of this case study?
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