OTC pharmaceutical brand case study highlighting creator marketing success
SUCCESS STORY:

Driving Ad Recall & Consideration For Leading OTC Pharmaceutical Brand

THE GOAL

Increase awareness and consideration for the brand’s fungal nail solution

A leading foot and nail health brand sought to increase awareness and consideration for its fungal nail key products. The brand partnered with BlueSky to execute a tailored multi-faceted strategy to guide consumers toward key e-commerce retailers, including Amazon and Walmart, while establishing brand lift baselines.

THE APPROACH

Activate, adapt, and amplify: A full-funnel creator marketing strategy that drives impact

Activating Creators – Six Instagram creators were selected to share authentic, educational content to raise awareness about fungal nail health, using both Reels and Story posts.

Adapting Creator Content – High-performing organic content was repurposed alongside the brand’s assets for an optimal blend of authenticity and brand messaging in paid campaigns across Meta.

Amplifying Creator Content – The creator content was also amplified via paid partnerships to specific target audiences, driving traffic to Amazon and Walmart product pages.

Measuring Impact – A Brand Lift Study (BLS) was conducted to quantify the campaign's impact and establish baselines for future optimizations.

Platforms: Meta

THE RESULTS

Increased Brand Awareness and Retail Traffic

AdParlor’s full-funnel creator marketing approach successfully elevated brand awareness drove qualified traffic to partner retailers, and established critical benchmarks for future campaigns.

0 M

unique people reached on Meta

0 K

link clicks to Amazon and Walmart

+ 4.8

points lift in ad recall from BLS

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