
Driving Ad Recall & Consideration For Leading OTC Pharmaceutical Brand
Increase awareness and consideration for the brand’s fungal nail solution
A leading foot and nail health brand sought to increase awareness and consideration for its fungal nail key products. The brand partnered with BlueSky to execute a tailored multi-faceted strategy to guide consumers toward key e-commerce retailers, including Amazon and Walmart, while establishing brand lift baselines.
Activate, adapt, and amplify: A full-funnel creator marketing strategy that drives impact
Activating Creators – Six Instagram creators were selected to share authentic, educational content to raise awareness about fungal nail health, using both Reels and Story posts.
Adapting Creator Content – High-performing organic content was repurposed alongside the brand’s assets for an optimal blend of authenticity and brand messaging in paid campaigns across Meta.
Amplifying Creator Content – The creator content was also amplified via paid partnerships to specific target audiences, driving traffic to Amazon and Walmart product pages.
Measuring Impact – A Brand Lift Study (BLS) was conducted to quantify the campaign's impact and establish baselines for future optimizations.
Platforms: Meta
Increased Brand Awareness and Retail Traffic
AdParlor’s full-funnel creator marketing approach successfully elevated brand awareness drove qualified traffic to partner retailers, and established critical benchmarks for future campaigns.
0 M
unique people reached on Meta0 K
link clicks to Amazon and Walmart+ 4.8
points lift in ad recall from BLSWant your own copy of this case study?
Fill out the form below to receive an instant PDF (don’t worry, we won’t contact you unless you want us to. 😉)