How Hill’s Pet Nutrition leveraged Advantage+ Shopping Campaigns to boost catalog strategy
Improve lower-funnel catalog sales strategies on Meta
BlueSky client, Hill's Pet Nutrition, aimed to assess the impact on return on ad spend leveraging Advantage+ Shopping Campaigns (ASC) for its collaborative ads efforts against traditional business-as-usual strategies on Meta.
Test ASC against BAU catalog sales strategy
BlueSky created a test-and-learn measurement plan, comparing the use of Meta’s ASC campaign structure paired with dynamic catalog creative against the Hill's BAU catalog strategy.
"We're always looking for ways to improve our Collaborative Ads program. BlueSky helped secure our spot in an early Beta test for Meta’s Advantage+ Shopping Campaign structures for Collaborative Ads. We tested this against our business-as-usual setup and I was very impressed to see how AP ran the testing procedure and presented the findings. We've since implemented this strategy across key tentpole initiatives!"
~ Joela Grenard [Director, Shopper Marketing & Digital Shelf Strategy]
Platforms: Meta
The use of ASC significantly improved lower-funnel results
Hill's saw substantial improvements across several key metrics with Advantage+ Shopping Campaigns, reaching new customers at a significantly lower cost while driving up purchase volume and ROAS.
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increase in ROAS compared to BAUWant your own copy of this case study?
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