Advantage+ Shopping Campaigns for boosting catalog sales
SUCCESS STORY:

How Hill’s Pet Nutrition leveraged Advantage+ Shopping Campaigns to boost catalog strategy

THE GOAL

Improve lower-funnel catalog sales strategies on Meta

BlueSky client, Hill's Pet Nutrition, aimed to assess the impact on return on ad spend leveraging Advantage+ Shopping Campaigns (ASC) for its collaborative ads efforts against traditional business-as-usual strategies on Meta.

THE APPROACH

Test ASC against BAU catalog sales strategy

BlueSky created a test-and-learn measurement plan, comparing the use of Meta’s ASC campaign structure paired with dynamic catalog creative against the Hill's BAU catalog strategy.

"We're always looking for ways to improve our Collaborative Ads program. BlueSky helped secure our spot in an early Beta test for Meta’s Advantage+ Shopping Campaign structures for Collaborative Ads. We tested this against our business-as-usual setup and I was very impressed to see how AP ran the testing procedure and presented the findings. We've since implemented this strategy across key tentpole initiatives!"
~ Joela Grenard [Director, Shopper Marketing & Digital Shelf Strategy]

Platforms: Meta

THE RESULTS

The use of ASC significantly improved lower-funnel results

Hill's saw substantial improvements across several key metrics with Advantage+ Shopping Campaigns, reaching new customers at a significantly lower cost while driving up purchase volume and ROAS.

0 %

decrease in CPP compared to BAU

0 %

increase in purchases compared to BAU

0 %

increase in ROAS compared to BAU

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